NEWS

25/5/14

"Lack Of You" IS OUT NOW

EFFECTIVE 12:01 PM has officially released its debut single, “Lack Of You,” on

May 14, 2025. The track is now available across major streaming platforms, including Spotify, Apple Music, and Amazon Music. The official lyric video "EFFECTIVE 12:01 PM – Lack Of You (Official Lyric Video)" is also available on YouTube.

Transforming elements of Western pop and indie music across eras through a rare and distinctive lens, the project offers an innovative and expansive sonic world. Its bold musicality flexibly expands the sensibilities of listeners seeking forward-thinking artistry in the new generation.

“Lack Of You” is an uptempo, electronic-driven track that expresses the project's unique musicality. It serves as an emotional and dynamic introduction into the deeper, wide-reaching universe of EFFECTIVE 12:01 PM.

Streaming Platforms: https://www.effective1201pm.com/listen-to-lack-of-you

EFFECTIVE 12:01 PM - Lack Of You (Official Lyric Video) :

https://youtu.be/khw7FFV8aMQ?si=I3HnzoLMstD0mons