AN ANNOUNCEMENT OF THE NEW PROJECT
May 4, 2022
We have now launched an acoustic session project.
In this project, we will cover popular songs and publish them on YouTube.
They will be uploaded every Sunday at 11 am est.
Please check out our official Youtube channel.
"Take Me Higher" OUT NOW
July 15, 2020
The long-awaited 1st single "Take Me Higher" has been released by "EFFECTIVE 12:01 PM", an up-and-coming project from Tokyo. A rock tune for the new generation that combines traditional rock music with a cutting-edge dance music is born.