2025年5月14日
EFFECTIVE 12:01 PM has officially released its debut single, “Lack Of You,” on
May 14, 2025. The track is now available across major streaming platforms, including Spotify, Apple Music, and Amazon Music. The official lyric video "EFFECTIVE 12:01 PM – Lack Of You (Official Lyric Video)" is also available on YouTube.
Transforming elements of Western pop and indie music across eras through a rare and distinctive lens, the project offers an innovative and expansive sonic world. Its bold musicality flexibly expands the sensibilities of listeners seeking forward-thinking artistry in the new generation.
“Lack Of You” is an uptempo, electronic-driven track that expresses the project's unique musicality. It serves as an emotional and dynamic introduction into the deeper, wide-reaching universe of EFFECTIVE 12:01 PM.
Streaming Platforms: https://linkco.re/yQquhB9B
EFFECTIVE 12:01 PM - Lack Of You (Official Lyric Video) :
https://youtu.be/khw7FFV8aMQ?si=I3HnzoLMstD0mons
Information:
EFFECTIVE 12:01 PM
1st Digital Single: “Lack Of You”
・Release Date: May 14, 2025
Credits:
Music and Words by Kotaro
Arrangement by Kotaro
Vocals and Synths by Kotaro
Guitars by Naoto Hiromatsu
Bass by Ryosuke Takahashi
Drums by Masaki Higo
Mixed by Kotaro
Artwork by Kotaro
Lyric Video:
Directed and Edited by Kotaro
Drone Operation by Ryosuke Takahashi
Filmed by Ryosuke Takahashi
Shooting Assistant by Masaki Higo